Europe is currently experiencing one of the most profound industrial crises of the last few decades. Traditional pillars of the European economy, such as the automotive sector, are facing significant challenges. In Germany, long regarded as Europe’s economic powerhouse, announcements …
During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as …
Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer
In 2021, I started working as a temporary export manager for two companies that produce machinery. It is a part-time assignment that I perform besides my normal consulting and training activities. With any new assignment the first step is, as …