CHOOSING TARGET MARKETS IN 2025: STRATEGIES FOR ITALIAN SMES

The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize …

“Get Out of the Building”: Why Digital Marketing Is No Longer Enough

During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as …