During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as …
Tag Archives: Digital Transformation
TURNING A TIME OF CRISIS INTO OPPORTUNITY: EXPANDING SME MARKETS
I was refueling at my usual gas station located in the heart of the Schio industrial area. The manager, with whom I have a certain rapport, told me that there is less traffic and many companies have added an extra …
Export Growth: A Format That Works
Learn how a 15-year export consultant uses a seven-step strategy enhanced with digital tools like Export Planning, Matchplat, and LinkedIn to help SMEs expand into international markets.
SEARCHING FOR CLIENTS ABROAD IN 2024: TALK AT CONFINDUSTRIA VICENZA
“Searching for Clients Abroad in 2024” held at Confindustria Vicenza on February 27, 2024, with positive attendee. Author shared presentation highlights; slides available on Slideshare.
NAVIGATING THE GLOBAL MARKET IN 2024: WINNING STRATEGIES FOR SMEs
Explore the latest trends in the global market for 2024 and discover winning strategies tailored for SMEs. From digitalization to sustainability, learn how small and medium-sized enterprises can thrive internationally
MARKET RESEARCH TO INCREASE EXPORTS
In recent years, international markets have been shaken by many unexpected events. Especially a small and medium-sized company needs to have a complete picture using market researches
A NEW RENAISSANCE FOR ITALIAN INDUSTRY
The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement
CONTRACTING MARKETS: WHAT TO DO
MARKET SCENARIO During the month of August 2023, data was released which confirms that many markets are contracting. Especially in Europe. Unioncamere del Veneto has published the data relating to the second quarter of 2023. After a stalemate at the …
DIGITAL TOOLS FOR EXPORT: AN EXAMPLE
With our digital tools we not only offer the possibility of identifying the most attractive areas for the various types of products, but we also get to find the name and surname of potential customers
GENERATIVE ARTIFICIAL INTELLIGENCE: LET’S GET THE POINT
Chat GPT ChatGPT is the best-known Generative Artificial Intelligence (GAI) application, but it is not the only one. We have been talking about AI for many years, but the generative qualification is the novelty compared to the past. The AI …