The book I wrote and published with the Guerini Next publishing house can be purchased as of September 7th from either specialized brick-and-mortar shops or the main online bookstores. This guide is mainly aimed at small and micro businesses. The …
Tag Archives: Competences
PRODUCT SPECIALIZATION / 2
I just came back from a holiday on the island of Ischia (Naples) and I came across two artisan-based businesses that impressed me for their product specialization. The small juice stand Enzo la Bomba (Enzo the Bomb) in Sant’Angelo (Ischia) …
WANTED: AGENTS…OR RATHER, CONSULTANTS
In recent months I have been looking for agents in the main European markets on behalf of companies in the most diverse fields. I have found that this type of search is becoming increasingly difficult. The job of agent, done …
THE BOOK: “EXPORTING IN 7 STEPS”
Export consultant and temporary export manager. These are the two areas of expertise I offer to small businesses when I contact them. When I started doing this in 2010, I did not have many competitors. I got my first job …
INITIAL CONTACT WITH A CUSTOMER
Dear potential customer… this is how a company began the initial contact, or, introductory e-mail they sent to a group of new clients we had identified before a recent fair. This is also a frequent mistake that is made when …
PRODUCT CUSTOMIZATION
The projects I followed in 2017 have once again demonstrated how the customization of a product is an element on which our small businesses should increasingly aim for so as to carve out a place in the international markets. I’m …
SUBCONTRACTORS: EXPORTING TO LOMBARDY
A word on companies that produce within the so-called subcontracting field. I’m referring to those companies that supply specific capabilities like mechanical work, carpentry work, etc. and that, even if small, often work with advanced technology. These companies usually have …
AN OPPORTUNITY TO DEVELOP EXPORT THAT CANNOT BE MISSED
The Italian Ministry of Economic Development – MISE – has offered a grant to those small businesses who retain a Temporary Export Manager (TEM) for a minimum of 6 months, with the contribution covering up to 75% of the costs! …
MEN AND ROBOTS
The media increasingly talks about how technological progress will affect the labor market and our way of life. Artificial intelligence; in other words the notorious robots. The historian Yuval Noah Harari’s view in the article “The meaning of life in …
HOW TO CHOOSE THE INTERNATIONAL DISTRIBUTORS
I participated in the conference Partners for Growth organized by Niederdorf Italia; the theme was International Distributors. It was a meeting from which I took away some interesting ideas that I share with you here: When you are looking for …