I was refueling at my usual gas station located in the heart of the Schio industrial area. The manager, with whom I have a certain rapport, told me that there is less traffic and many companies have added an extra …
Explore the latest trends in the global market for 2024 and discover winning strategies tailored for SMEs. From digitalization to sustainability, learn how small and medium-sized enterprises can thrive internationally
Join Pier Paolo Galbusera on his 14-year journey as he supports Italian SMEs in international expansion. Discover his roles as a consultant and interim export manager, his valuable skills, and how to get in touch for expert advice on exporting.
In recent years, international markets have been shaken by many unexpected events. Especially a small and medium-sized company needs to have a complete picture using market researches
Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer
The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement
MARKET SCENARIO During the month of August 2023, data was released which confirms that many markets are contracting. Especially in Europe. Unioncamere del Veneto has published the data relating to the second quarter of 2023. After a stalemate at the …
E-COMMERCE IS ONE OF THE SALES CHANNELS Mister Spex, a leading German company in the sale of eyewear online – €210 million in 2022 (+8% on 2021) – has been growing steadily since it was founded in 2007. However, it …
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …
EXPORTING IN 7 STEPS TURNS FOUR I described my method in the book Exporting in 7 Steps four years ago (Guerini & Associati publishing). I am a temporary export manager and consultant and I have successfully applied this method to …