Export travels online is the title of a training course organized by Punto Confindustria which will begin on June 24th. I am one of the speakers together with my colleague, Claudia Zarabara. I have always been an advocate for the …
Last month I talked about how, with my business, I often meet companies with a success story in Italy but struggling to replicate this model in other countries: The Business Idea. I tried to explain this situation by using Richard …
This year I collaborated with 10 companies on the project promoted by FarExport and the Vicenza Chamber of Commerce, “Exporting in together 7 Steps”, inspired by my book of the same name. Some of these companies had the common characteristic …
In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach …
Usually, small and medium enterpriss only know a few of their competitors and, almost always, the only thing they concentrate on is the product. The product is a very important aspect but it should not be the only one that …
Increasingly unpredictable markets are a feature of our times and this is undermining many business management models. As Malcom Gladwell wrote, “If everyone has to think outside the box, maybe it’s the box that needs fixing.” It is from this …
Export consultant and temporary export manager. These are the two areas of expertise I offer to small businesses when I contact them. When I started doing this in 2010, I did not have many competitors. I got my first job …
Small company that produces garden furniture. These past few days a new German agent came to visit us. His impressions of the company are precious because he knows the market and it’s the first time he’s seen us. His observations …
These past few days have brought optimistic forecasts for both world and Italian economies in 2018. Recovery has returned. However, with great difficulty will customers knock on the doors of the small and medium-sized businesses. It is necessary to have …