THE BUSINESS IDEA

This year I collaborated with 10 companies on the project promoted by FarExport and the Vicenza Chamber of Commerce, “Exporting in together 7 Steps”, inspired by my book of the same name. Some of these companies had the common characteristic …

GERMANY: THE FORMULA 1 OF MARKETS

In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach …

INCREASINGLY UNPREDICTABLE MARKETS: WHAT TO DO?

Increasingly unpredictable markets are a feature of our times and this is undermining many business management models. As Malcom Gladwell wrote, “If everyone has to think outside the box, maybe it’s the box that needs fixing.” It is from this …

2018 PROMISES WELL, BUT WITHOUT A STRATEGY …

These past few days have brought optimistic forecasts for both world and Italian economies in 2018. Recovery has returned. However, with great difficulty will customers knock on the doors of the small and medium-sized businesses. It is necessary to have …