During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as …
The European market still offers many opportunities for Italian companies looking to expand their international presence. Despite the stagnant European GDP, a large part of our export is directed here. Therefore, finding a sales agent in countries like Germany, France, …
Discover the valuable lessons from Michele Ferrero on the importance of market research, deep consumer understanding, innovation, and employee care. Essential principles for SMEs to achieve success and sustainable growth
Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer
The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …
EXPORTING IN 7 STEPS TURNS FOUR I described my method in the book Exporting in 7 Steps four years ago (Guerini & Associati publishing). I am a temporary export manager and consultant and I have successfully applied this method to …
OPPORTUNITIES FOR SMALL-MEDIUM ENTERPRISES TOO There is increasing talk about how important it is for companies to use digital tools, especially in these months of postponed fairs. However, many business owners are not quite clear what this means. There is …
Unfortunately, we are seeing the cancellation of trade fairs again. And even if 2021 was a good year for many industrial sectors there is still a sense of disorientation in the markets. Here are 6 tips for facing 2022 with …
Export travels online is the title of a training course organized by Punto Confindustria which will begin on June 24th. I am one of the speakers together with my colleague, Claudia Zarabara. I have always been an advocate for the …