CHOOSING TARGET MARKETS IN 2025: STRATEGIES FOR ITALIAN SMES

The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize …

INDUSTRIAL CRISIS IN EUROPE: OPPORTUNITIES FOR COMPANIES IN EMERGING SECTORS

Europe is currently experiencing one of the most profound industrial crises of the last few decades. Traditional pillars of the European economy, such as the automotive sector, are facing significant challenges. In Germany, long regarded as Europe’s economic powerhouse, announcements …

Poland: An attractive Market for Italian Entrepreneurs

This article delves into Poland’s economic landscape, focusing on demographic shifts, climate goals, and defense sector opportunities. It highlights the decreasing birth rates, aging population, and emerging business prospects stemming from Poland’s commitment to climate goals and defense spending. Italian entrepreneurs can capitalize on these opportunities by aligning their expertise with Poland’s evolving market dynamics.