Usually, small and medium enterpriss only know a few of their competitors and, almost always, the only thing they concentrate on is the product. The product is a very important aspect but it should not be the only one that …
In a recent interview our Deputy Prime Minister and Minister of Economic Development, Luigi Di Maio, reminded everyone how important it is to fight both the “Italian Sounding” phenomenon as well as the fake “Made in Italy” label which is …
Today I wanted to give some examples that reflect on how, in this era of hyper-communication, it is increasingly difficult to get positive results from something we commonly do: e-mailing invitations to trade fairs. Here are two stories. A small …
Dear potential customer… this is how a company began the initial contact, or, introductory e-mail they sent to a group of new clients we had identified before a recent fair. This is also a frequent mistake that is made when …
Over the last few days I have once again observed how many small companies that export do not clearly describe their various corporate roles on their business cards. Here are some common mistakes: For fear of appearing “too full of …
These past few days have brought optimistic forecasts for both world and Italian economies in 2018. Recovery has returned. However, with great difficulty will customers knock on the doors of the small and medium-sized businesses. It is necessary to have …
Small-medium enterprises are the distinctive feature of our economy: The Italian economy is characterized by 4.4 million highly dynamic firms operating in a number of different industries. The vast majority are small and medium-sized enterprises (SMEs) … While the presence …
I often encounter small to medium-sized enterprises – particularly in the fashion and furniture industries – which have performed well until about ten years ago but today are struggling to find their place in the market. That is, since the …
Cultural heritage is the legacy of physical science, artifacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations. (Wikipedia) The more the years …