The coronavirus has forced us into a long quarantine. A sudden change of habits, not at all easy to accept. “Out of the blue our ordinary habits have become wonderful and extraordinary. Funny that normal becomes extraordinary.” (Ilaria Capua, virologist) …
The arrival of the Coronavirus forced us to start home-office, basically overnight. Our offices have moved into our homes, making us discover that many of our daily activities can be done from here: video calls, online meetings, school lessons and …
Recently I received an email from a Polish friend: How are you? We receive information about the growing number of coronavirus-related cases in northern Italy. So if you think you need to go with your family from Schio, and spend …
Let me tell you about a recent experience I had that made me reflect on how small the world is on the Web. A few days ago, a small artisan company contacted me by writing the following: I would be …
In my export development consultancy business I teach companies how to find customers or distributors in new markets. The business owners are always enthusiastic at first but then they tell me: it takes too long, I can’t continue do this …
I often work with small and medium-sized companies that have been on the market for decades and that have a customer database with several hundred names – the result of their many years in business; most, however, are dormant clients. …
This year I collaborated with 10 companies on the project promoted by FarExport and the Vicenza Chamber of Commerce, “Exporting in together 7 Steps”, inspired by my book of the same name. Some of these companies had the common characteristic …
During a vacation in our beautiful Salento region, I read a few books on marketing. In November I’ll start teaching marketing at Diskos, a school for the specialization of business communication, and I felt the need to “refresh” the concepts …
A few days ago I visited a company that works in the field of uniforms: airlines, police, security firms, dress uniforms for officers, etc. The encounter with this wonderful sector made me reflect on the theme of dress codes at …
Usually, small and medium enterpriss only know a few of their competitors and, almost always, the only thing they concentrate on is the product. The product is a very important aspect but it should not be the only one that …