Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer
WHAT EVERY SELLER SHOULD KNOW
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Category Archives: Marketing
E-COMMERCE: IS THE BOOM OVER?
E-COMMERCE IS ONE OF THE SALES CHANNELS Mister Spex, a leading German company in the sale of eyewear online – €210 million in 2022 (+8% on 2021) – has been growing steadily since it was founded in 2007. However, it …
GENERATIVE ARTIFICIAL INTELLIGENCE: LET’S GET THE POINT
Chat GPT ChatGPT is the best-known Generative Artificial Intelligence (GAI) application, but it is not the only one. We have been talking about AI for many years, but the generative qualification is the novelty compared to the past. The AI …
EXPORTING WITH DIGITAL TOOLS: SEO
MEANING OF SEO Making a great site is not enough if we don’t concentrate on boosting its visibility, too. In short, if we don’t invest in SEO: Search Engine Optimization. In other words, a series of technical and content measures …
EXPORTING WITH DIGITAL TOOLS: VIDEO CALLS, VIRTUAL FAIRS AND MORE
IT ALL BEGAN WITH SMART WORKING We realized that some work could be carried out at home (which we call smart working). Then we realized that many meetings with our distributors/agents abroad could also be managed through videoconferencing. I have …
EXPORTING WITH DIGITAL TOOLS: THE BLOG
WHAT IS A BLOG? We know that our potential customers are increasingly present on the web; a helpful tool to intercept them is the blog. A blog is a page within my website where I can publish topics that revolve …
PROPOSALS FOR 2021: MORE TRAINING
The more time passes, the more I realize that training is also essential to my work. Especially in these times. These past few days I have prepared my next marketing lessons in Diskos and I was under the illusion of …
DIGITAL FAIRS AND OPEN HOUSES
This month I participated in two digital events: a fair and an open house. Here are some thoughts. I “attended” the fair with a company that makes machinery for liquid foodstuffs. We should have attended the BrauBeviale fair – dedicated …
HOW TO NETWORK WELL
I just read the book Robots Can’t Network (For Now) by Gianfranco Minutolo from which I got confirmation of my method of working as well as some interesting ideas. I’ll highlight a few themes now and refer you to the …
EXPORT TRAVELS ONLINE
Export travels online is the title of a training course organized by Punto Confindustria which will begin on June 24th. I am one of the speakers together with my colleague, Claudia Zarabara. I have always been an advocate for the …