Returning from a few days in London, I had the chance to gather valuable information directly from local economic operators and visit some of the iconic locations of British commerce, from department stores to brand stores. Despite the overall economic …
I was refueling at my usual gas station located in the heart of the Schio industrial area. The manager, with whom I have a certain rapport, told me that there is less traffic and many companies have added an extra …
Analysis of Germany’s economic situation and the performance of Italian exports, highlighting challenges and opportunities for SMEs in key sectors.
In recent years, international markets have been shaken by many unexpected events. Especially a small and medium-sized company needs to have a complete picture using market researches
I am convinced that we absolutely need to have these physical meetings. We cannot think that everything can be solved with video calls or virtual fairs
MARKET SCENARIO During the month of August 2023, data was released which confirms that many markets are contracting. Especially in Europe. Unioncamere del Veneto has published the data relating to the second quarter of 2023. After a stalemate at the …
WHAT WEB ANALYTICS IS Web analytics – the analysis of website datas – is the area of digital marketing that tracks visitors to our website and the social networks we oversee, to obtain information that can allow us to carry …
During a vacation in our beautiful Salento region, I read a few books on marketing. In November I’ll start teaching marketing at Diskos, a school for the specialization of business communication, and I felt the need to “refresh” the concepts …
In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach …
Usually, small and medium enterpriss only know a few of their competitors and, almost always, the only thing they concentrate on is the product. The product is a very important aspect but it should not be the only one that …