LINKEDIN: NOT JUST FOR JOB SEARCHES, ALSO FOR SELLING That Linkedin is needed (and used) to find work is well known, but that Linkedin is also a good tool for selling is less well known. The book Linkedin for Selling …
This month I participated in two digital events: a fair and an open house. Here are some thoughts. I “attended” the fair with a company that makes machinery for liquid foodstuffs. We should have attended the BrauBeviale fair – dedicated …
It has been 10 years since I started working as a Temporary Export Manager (TEM) and offering consultancy on export issues. Italy was emerging from the 2008 crisis and exports were (and still are) the only way to revive sales. …
Export travels online is the title of a training course organized by Punto Confindustria which will begin on June 24th. I am one of the speakers together with my colleague, Claudia Zarabara. I have always been an advocate for the …
Let me tell you about a recent experience I had that made me reflect on how small the world is on the Web. A few days ago, a small artisan company contacted me by writing the following: I would be …
In my export development consultancy business I teach companies how to find customers or distributors in new markets. The business owners are always enthusiastic at first but then they tell me: it takes too long, I can’t continue do this …
This year I collaborated with 10 companies on the project promoted by FarExport and the Vicenza Chamber of Commerce, “Exporting in together 7 Steps”, inspired by my book of the same name. Some of these companies had the common characteristic …
In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach …
The book I wrote and published with the Guerini Next publishing house can be purchased as of September 7th from either specialized brick-and-mortar shops or the main online bookstores. This guide is mainly aimed at small and micro businesses. The …
Even small esnterprises cannot neglect to make periodic market analyses to guide their exports. These are necessary to answer two important questions: In which markets are my products most appreciated? How are my competitors moving on the international markets? According …