Today I wanted to give some examples that reflect on how, in this era of hyper-communication, it is increasingly difficult to get positive results from something we commonly do: e-mailing invitations to trade fairs. Here are two stories. A small …
Dear potential customer… this is how a company began the initial contact, or, introductory e-mail they sent to a group of new clients we had identified before a recent fair. This is also a frequent mistake that is made when …
Over the last few days I have once again observed how many small companies that export do not clearly describe their various corporate roles on their business cards. Here are some common mistakes: For fear of appearing “too full of …
Small company that produces garden furniture. These past few days a new German agent came to visit us. His impressions of the company are precious because he knows the market and it’s the first time he’s seen us. His observations …
These past few days have brought optimistic forecasts for both world and Italian economies in 2018. Recovery has returned. However, with great difficulty will customers knock on the doors of the small and medium-sized businesses. It is necessary to have …
Over the past few days I’ve been working on completing an export development project that I am happy to share with you. It is for a very small, family-run business in the artistic/blown glass sector who offer their own line …
Small-medium enterprises are the distinctive feature of our economy: The Italian economy is characterized by 4.4 million highly dynamic firms operating in a number of different industries. The vast majority are small and medium-sized enterprises (SMEs) … While the presence …
I often encounter small to medium-sized enterprises – particularly in the fashion and furniture industries – which have performed well until about ten years ago but today are struggling to find their place in the market. That is, since the …
Cultural heritage is the legacy of physical science, artifacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations. (Wikipedia) The more the years …