Export travels online is the title of a training course organized by Punto Confindustria which will begin on June 24th. I am one of the speakers together with my colleague, Claudia Zarabara. I have always been an advocate for the …
The arrival of the Coronavirus forced us to start home-office, basically overnight. Our offices have moved into our homes, making us discover that many of our daily activities can be done from here: video calls, online meetings, school lessons and …
Recently I received an email from a Polish friend: How are you? We receive information about the growing number of coronavirus-related cases in northern Italy. So if you think you need to go with your family from Schio, and spend …
Let me tell you about a recent experience I had that made me reflect on how small the world is on the Web. A few days ago, a small artisan company contacted me by writing the following: I would be …
I often work with small and medium-sized companies that have been on the market for decades and that have a customer database with several hundred names – the result of their many years in business; most, however, are dormant clients. …
Last month I talked about how, with my business, I often meet companies with a success story in Italy but struggling to replicate this model in other countries: The Business Idea. I tried to explain this situation by using Richard …
During a vacation in our beautiful Salento region, I read a few books on marketing. In November I’ll start teaching marketing at Diskos, a school for the specialization of business communication, and I felt the need to “refresh” the concepts …
A few days ago I visited a company that works in the field of uniforms: airlines, police, security firms, dress uniforms for officers, etc. The encounter with this wonderful sector made me reflect on the theme of dress codes at …
In a recent interview our Deputy Prime Minister and Minister of Economic Development, Luigi Di Maio, reminded everyone how important it is to fight both the “Italian Sounding” phenomenon as well as the fake “Made in Italy” label which is …
Over the following weeks companies in Italy will be busy adapting their systems to the imminent, and obligatory, switch to the electronic invoice. From the first of January 2019 this aspect of company activity will also abandon paper to take …