In these past few days I have come to see firsthand how the good reputation of a company in a market is only built through time. The brief story I’m about to tell you is about Pozza 1865 Srl, a …
REPUTATION = TIME x 3
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INITIAL CONTACT WITH A CUSTOMER
Dear potential customer… this is how a company began the initial contact, or, introductory e-mail they sent to a group of new clients we had identified before a recent fair. This is also a frequent mistake that is made when …
BUSINESS CARDS AND CORPORATE ROLES
Over the last few days I have once again observed how many small companies that export do not clearly describe their various corporate roles on their business cards. Here are some common mistakes: For fear of appearing “too full of …
PRODUCT SPECIALIZATION
Small company that produces garden furniture. These past few days a new German agent came to visit us. His impressions of the company are precious because he knows the market and it’s the first time he’s seen us. His observations …
2018 PROMISES WELL, BUT WITHOUT A STRATEGY …
These past few days have brought optimistic forecasts for both world and Italian economies in 2018. Recovery has returned. However, with great difficulty will customers knock on the doors of the small and medium-sized businesses. It is necessary to have …
PRODUCT CUSTOMIZATION
The projects I followed in 2017 have once again demonstrated how the customization of a product is an element on which our small businesses should increasingly aim for so as to carve out a place in the international markets. I’m …
YEAR-END REVIEW AND FORECASTS
We’ve come to the end of the year and it’s time for reviews: to see if the sales targets in the various markets have been met and, at the same time, to make forecasts for the coming year. The first …
SUBCONTRACTORS: EXPORTING TO LOMBARDY
A word on companies that produce within the so-called subcontracting field. I’m referring to those companies that supply specific capabilities like mechanical work, carpentry work, etc. and that, even if small, often work with advanced technology. These companies usually have …
RETURN FROM THE HOST FAIR
This is a fair that is definitely gaining importance: There were 188,000 Industry visitors, a 24% increase compared to 2015 39% were international buyers, +20% compared to 2015 1,322 Italian exhibitors (+4%) 843 foreign exhibitors (+13%) We are talking about …
AN OPPORTUNITY TO DEVELOP EXPORT THAT CANNOT BE MISSED
The Italian Ministry of Economic Development – MISE – has offered a grant to those small businesses who retain a Temporary Export Manager (TEM) for a minimum of 6 months, with the contribution covering up to 75% of the costs! …