Last month I talked about how, with my business, I often meet companies with a success story in Italy but struggling to replicate this model in other countries: The Business Idea. I tried to explain this situation by using Richard …
This year I collaborated with 10 companies on the project promoted by FarExport and the Vicenza Chamber of Commerce, “Exporting in together 7 Steps”, inspired by my book of the same name. Some of these companies had the common characteristic …
In these days the UN are discussing the environment and sustainable development. If it weren’t for the images of Greta Thunberg crossing the ocean by sailboat, perhaps this summit would go unnoticed. Once again, the attention that an event succeeds …
During a vacation in our beautiful Salento region, I read a few books on marketing. In November I’ll start teaching marketing at Diskos, a school for the specialization of business communication, and I felt the need to “refresh” the concepts …
In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach …
A few days ago I visited a company that works in the field of uniforms: airlines, police, security firms, dress uniforms for officers, etc. The encounter with this wonderful sector made me reflect on the theme of dress codes at …
Usually, small and medium enterpriss only know a few of their competitors and, almost always, the only thing they concentrate on is the product. The product is a very important aspect but it should not be the only one that …
In a recent interview our Deputy Prime Minister and Minister of Economic Development, Luigi Di Maio, reminded everyone how important it is to fight both the “Italian Sounding” phenomenon as well as the fake “Made in Italy” label which is …
An English magazine has just estimated the total amount of overproduction in the fashion industry in 2018. Their conclusion was that all the clothing produced last year around the world exceeded actual demand by 30%. The article then deals with …
Increasingly unpredictable markets are a feature of our times and this is undermining many business management models. As Malcom Gladwell wrote, “If everyone has to think outside the box, maybe it’s the box that needs fixing.” It is from this …