WHAT IS SALES NAVIGATOR Sales Navigator is a platform that uses the Linkedin database to identify and contact new customers, distributors or agents. It is a “paid” feature but Linkedin allows a free 30-day trial period. I have been using …
To export Italian products abroad it is important to not only find customers, agents or distributors. It is often necessary to identify and introduce oneself to companies that deal with design: mechanical, architectural firms or consultancy in general. These categories …
Selling abroad can be an important opportunity for a company that wants to grow but often the greatest difficulty is finding the right sales channel. Here are some tips how to attract a new distributor
The problem E-mails are a widely used tool to contact new clients. Especially today, forced to stay in our offices. Many clients ask me: how do you write an effective e-mail? What should it contain? What should the tone be? …
A few days ago, it was announced that the trade fair Drinktec in Munich – which was supposed to take place in September 2021 – was postponed for a year. It is a fair with an international flair that takes place every …
In 2021, I started working as a temporary export manager for two companies that produce machinery. It is a part-time assignment that I perform besides my normal consulting and training activities. With any new assignment the first step is, as …
The more time passes, the more I realize that training is also essential to my work. Especially in these times. These past few days I have prepared my next marketing lessons in Diskos and I was under the illusion of …
This year I started collaborating with some companies that have chosen to move from the production of a semi-finished product to producing their own finished product. The most frequent situation is that of those who previously produced a component, and …
This month I participated in two digital events: a fair and an open house. Here are some thoughts. I “attended” the fair with a company that makes machinery for liquid foodstuffs. We should have attended the BrauBeviale fair – dedicated …
It has been 10 years since I started working as a Temporary Export Manager (TEM) and offering consultancy on export issues. Italy was emerging from the 2008 crisis and exports were (and still are) the only way to revive sales. …