E-COMMERCE, A VERTIGINOUS GROWTH E-commerce is a channel that has had explosive growth – in all countries. And the past two years of Covid have contributed a strong push with the pandemic accelerating this change in buying patterns. In reality, …
THE MEANING AND GOALS OF CRM CRM is the abbreviation of Customer Relationship Management. It is a software program designed for sales and marketing which allows you to organize information and streamline activities with current and potential customers; both online …
MEANING OF SEO Making a great site is not enough if we don’t concentrate on boosting its visibility, too. In short, if we don’t invest in SEO: Search Engine Optimization. In other words, a series of technical and content measures …
LINKEDIN: NOT JUST FOR JOB SEARCHES, ALSO FOR SELLING That Linkedin is needed (and used) to find work is well known, but that Linkedin is also a good tool for selling is less well known. The book Linkedin for Selling …
IT ALL BEGAN WITH SMART WORKING We realized that some work could be carried out at home (which we call smart working). Then we realized that many meetings with our distributors/agents abroad could also be managed through videoconferencing. I have …
WHAT IS A BLOG? We know that our potential customers are increasingly present on the web; a helpful tool to intercept them is the blog. A blog is a page within my website where I can publish topics that revolve …
OPPORTUNITIES FOR SMALL-MEDIUM ENTERPRISES TOO There is increasing talk about how important it is for companies to use digital tools, especially in these months of postponed fairs. However, many business owners are not quite clear what this means. There is …
Unfortunately, we are seeing the cancellation of trade fairs again. And even if 2021 was a good year for many industrial sectors there is still a sense of disorientation in the markets. Here are 6 tips for facing 2022 with …
5 TIPS FOR SMALL/MEDIUM BUSINESSES Here is a summary of Pier Paolo Galbusera’s talk at the Treviso Chamber of Commerce during the conference organized by Venicepromex, an agency geared towards internationalization. Five minutes for 5 tips aimed at small and …
Export Best Practice (EBP) is a new tool designed for companies that want to grow their exports. It offers the best practices adopted by large companies in ways that are within reach of small and medium-sized enterprises. FINDING NEW MARKETS: …