Join Pier Paolo Galbusera on his 14-year journey as he supports Italian SMEs in international expansion. Discover his roles as a consultant and interim export manager, his valuable skills, and how to get in touch for expert advice on exporting.
In recent years, international markets have been shaken by many unexpected events. Especially a small and medium-sized company needs to have a complete picture using market researches
Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer
I am convinced that we absolutely need to have these physical meetings. We cannot think that everything can be solved with video calls or virtual fairs
The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement
MARKET SCENARIO During the month of August 2023, data was released which confirms that many markets are contracting. Especially in Europe. Unioncamere del Veneto has published the data relating to the second quarter of 2023. After a stalemate at the …
E-COMMERCE IS ONE OF THE SALES CHANNELS Mister Spex, a leading German company in the sale of eyewear online – €210 million in 2022 (+8% on 2021) – has been growing steadily since it was founded in 2007. However, it …
With our digital tools we not only offer the possibility of identifying the most attractive areas for the various types of products, but we also get to find the name and surname of potential customers
Chat GPT ChatGPT is the best-known Generative Artificial Intelligence (GAI) application, but it is not the only one. We have been talking about AI for many years, but the generative qualification is the novelty compared to the past. The AI …
EXPORTING WITH DIGITAL TOOLS What are the digital tools that can help us develop the exporting of our products? Claudia Zarabara and I talked about it on 7 Gold TelePadova, presenting our new book 8 Digital Tools for SMEs: A …