Over the last few years it has become fashionable to speak of exports. Books, courses, conferences, posts, etc. As co-author of the book Export Management I, too, addressed issues such as: the most common mistakes, the business plan, target markets …
A few days ago I attended a meeting of the members of Leading Network – an association of interim managers – on the theme of generational changes within SMEs. The question was whether our professionalism was enough to deal with …
I often encounter small to medium-sized enterprises – particularly in the fashion and furniture industries – which have performed well until about ten years ago but today are struggling to find their place in the market. That is, since the …
Confirming that a good, open mind is essential to have when tackling a new market, I’d like to share a story that recently happened to a company where I’m working as a part-time export sales manager. (We’re talking about a …
Cultural heritage is the legacy of physical science, artifacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations. (Wikipedia) The more the years …