The beginning of 2025 is the right time to redefine export strategies. While Europe was once the natural choice for Italian SMEs, today the scenario is more complex. Economic growth is slow, competition is fierce, and regulatory inconsistencies can pose …
The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize …
Europe is currently experiencing one of the most profound industrial crises of the last few decades. Traditional pillars of the European economy, such as the automotive sector, are facing significant challenges. In Germany, long regarded as Europe’s economic powerhouse, announcements …
During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as …
Returning from a few days in London, I had the chance to gather valuable information directly from local economic operators and visit some of the iconic locations of British commerce, from department stores to brand stores. Despite the overall economic …
I was refueling at my usual gas station located in the heart of the Schio industrial area. The manager, with whom I have a certain rapport, told me that there is less traffic and many companies have added an extra …
The European market still offers many opportunities for Italian companies looking to expand their international presence. Despite the stagnant European GDP, a large part of our export is directed here. Therefore, finding a sales agent in countries like Germany, France, …
Discover the valuable lessons from Michele Ferrero on the importance of market research, deep consumer understanding, innovation, and employee care. Essential principles for SMEs to achieve success and sustainable growth
Analysis of Germany’s economic situation and the performance of Italian exports, highlighting challenges and opportunities for SMEs in key sectors.
Learn how a 15-year export consultant uses a seven-step strategy enhanced with digital tools like Export Planning, Matchplat, and LinkedIn to help SMEs expand into international markets.