INDUSTRIAL CRISIS IN EUROPE: OPPORTUNITIES FOR COMPANIES IN EMERGING SECTORS

Europe is currently experiencing one of the most profound industrial crises of the last few decades. Traditional pillars of the European economy, such as the automotive sector, are facing significant challenges. In Germany, long regarded as Europe’s economic powerhouse, announcements …

“Get Out of the Building”: Why Digital Marketing Is No Longer Enough

During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as …

Poland: An attractive Market for Italian Entrepreneurs

This article delves into Poland’s economic landscape, focusing on demographic shifts, climate goals, and defense sector opportunities. It highlights the decreasing birth rates, aging population, and emerging business prospects stemming from Poland’s commitment to climate goals and defense spending. Italian entrepreneurs can capitalize on these opportunities by aligning their expertise with Poland’s evolving market dynamics.