These days the economic debate is dominated by two themes. On the one hand, the duties demanded by the President of the U.S. which risks triggering a trade war. On the other hand, the long path that saw the birth …
In recent months I have been looking for agents in the main European markets on behalf of companies in the most diverse fields. I have found that this type of search is becoming increasingly difficult. The job of agent, done …
Export consultant and temporary export manager. These are the two areas of expertise I offer to small businesses when I contact them. When I started doing this in 2010, I did not have many competitors. I got my first job …
In these past few days I have come to see firsthand how the good reputation of a company in a market is only built through time. The brief story I’m about to tell you is about Pozza 1865 Srl, a …
Dear potential customer… this is how a company began the initial contact, or, introductory e-mail they sent to a group of new clients we had identified before a recent fair. This is also a frequent mistake that is made when …
Over the last few days I have once again observed how many small companies that export do not clearly describe their various corporate roles on their business cards. Here are some common mistakes: For fear of appearing “too full of …
Small company that produces garden furniture. These past few days a new German agent came to visit us. His impressions of the company are precious because he knows the market and it’s the first time he’s seen us. His observations …
These past few days have brought optimistic forecasts for both world and Italian economies in 2018. Recovery has returned. However, with great difficulty will customers knock on the doors of the small and medium-sized businesses. It is necessary to have …
The projects I followed in 2017 have once again demonstrated how the customization of a product is an element on which our small businesses should increasingly aim for so as to carve out a place in the international markets. I’m …
We’ve come to the end of the year and it’s time for reviews: to see if the sales targets in the various markets have been met and, at the same time, to make forecasts for the coming year. The first …