Increasingly, in our working relationships and, therefore, also in business relationships, we tend to use informal terms of address. If this may seem obvious with regards to established business relationships, it is not so obvious when, for example, you meet …
Author Archives: Pier Paolo Galbusera
EXPORT STRATEGIES FOR 2019
It’s time to take stock of the year that is about to close and prepare the export strategies for 2019. What is the forecast for the markets where I am active? What new markets will I go explore? Which fairs …
ELECTRONIC INVOICING AND DIGITAL TRANSFORMATION
Over the following weeks companies in Italy will be busy adapting their systems to the imminent, and obligatory, switch to the electronic invoice. From the first of January 2019 this aspect of company activity will also abandon paper to take …
EXHIBITIONS AND HYPER-COMMUNICATION
Today I wanted to give some examples that reflect on how, in this era of hyper-communication, it is increasingly difficult to get positive results from something we commonly do: e-mailing invitations to trade fairs. Here are two stories. A small …
MY NEW BOOK “EXPORTING IN 7 STEPS” IS OUT
The book I wrote and published with the Guerini Next publishing house can be purchased as of September 7th from either specialized brick-and-mortar shops or the main online bookstores. This guide is mainly aimed at small and micro businesses. The …
PRODUCT SPECIALIZATION / 2
I just came back from a holiday on the island of Ischia (Naples) and I came across two artisan-based businesses that impressed me for their product specialization. The small juice stand Enzo la Bomba (Enzo the Bomb) in Sant’Angelo (Ischia) …
MARKET ANALYSES FOR SMALL ENTERPRISES
Even small esnterprises cannot neglect to make periodic market analyses to guide their exports. These are necessary to answer two important questions: In which markets are my products most appreciated? How are my competitors moving on the international markets? According …
DUTIES, LEAVING THE EURO AND GLOBALIZATION
These days the economic debate is dominated by two themes. On the one hand, the duties demanded by the President of the U.S. which risks triggering a trade war. On the other hand, the long path that saw the birth …
WANTED: AGENTS…OR RATHER, CONSULTANTS
In recent months I have been looking for agents in the main European markets on behalf of companies in the most diverse fields. I have found that this type of search is becoming increasingly difficult. The job of agent, done …
THE BOOK: “EXPORTING IN 7 STEPS”
Export consultant and temporary export manager. These are the two areas of expertise I offer to small businesses when I contact them. When I started doing this in 2010, I did not have many competitors. I got my first job …