ELECTRONIC INVOICING AND DIGITAL TRANSFORMATION

Over the following weeks companies in Italy will be busy adapting their systems to the imminent, and obligatory, switch to the electronic invoice. From the first of January 2019 this aspect of company activity will also abandon paper to take …

EXHIBITIONS AND HYPER-COMMUNICATION

Today I wanted to give some examples that reflect on how, in this era of hyper-communication, it is increasingly difficult to get positive results from something we commonly do: e-mailing invitations to trade fairs. Here are two stories. A small …

PRODUCT SPECIALIZATION / 2

I just came back from a holiday on the island of Ischia (Naples) and I came across two artisan-based businesses that impressed me for their product specialization. The small juice stand Enzo la Bomba (Enzo the Bomb) in Sant’Angelo (Ischia) …

MARKET ANALYSES FOR SMALL ENTERPRISES

Even small esnterprises cannot neglect to make periodic market analyses to guide their exports. These are necessary to answer two important questions: In which markets are my products most appreciated? How are my competitors moving on the international markets? According …