SMART WORKING: THE FUTURE OF WHITE COLLARS?

These days there is a lot of talk about smart working, digital marketing and, now, also about digital export management. Is this the future that awaits us? Or – as often happens – is it just a passing fad, used …

EXPORT TRAVELS ONLINE

Export travels online is the title of a training course organized by Punto Confindustria which will begin on June 24th. I am one of the speakers together with my colleague, Claudia Zarabara. I have always been an advocate for the …

MY QUARANTINE

The coronavirus has forced us into a long quarantine. A sudden change of habits, not at all easy to accept. “Out of the blue our ordinary habits have become wonderful and extraordinary. Funny that normal becomes extraordinary.” (Ilaria Capua, virologist) …

AND SUDDENLY, HERE COMES HOME-OFFICE

The arrival of the Coronavirus forced us to start home-office, basically overnight. Our offices have moved into our homes, making us discover that many of our daily activities can be done from here: video calls, online meetings, school lessons and …

IT’S A SMALL WORLD ON THE WEB

Let me tell you about a recent experience I had that made me reflect on how small the world is on the Web. A few days ago, a small artisan company contacted me by writing the following: I would be …

TIME, A POOR RESOURCE IN SMEs

In my export development consultancy business I teach companies how to find customers or distributors in new markets. The business owners are always enthusiastic at first but then they tell me: it takes too long, I can’t continue do this …

DORMANT CLIENTS

I often work with small and medium-sized companies that have been on the market for decades and that have a customer database with several hundred names – the result of their many years in business; most, however, are dormant clients. …