Export Best Practice (EBP) is a new tool designed for companies that want to grow their exports. It offers the best practices adopted by large companies in ways that are within reach of small and medium-sized enterprises. FINDING NEW MARKETS: …
FINDING NEW CUSTOMERS… IS NOT ENOUGH Acquiring new customers (direct clients, distributors, or agents) is a very important activity in a market context like the current one. One that’s dominated by hyper-competition – increased competition – and constantly evolving markets. …
IS IT TRUE THAT ENGLISH IS SUFFICIENT? Affirming that the command of English in the workplace is essential is now taken for granted. Nowadays, at least scholastic knowledge of this language is required for any profession, even those that apparently …
WHAT IS SALES NAVIGATOR Sales Navigator is a platform that uses the Linkedin database to identify and contact new customers, distributors or agents. It is a “paid” feature but Linkedin allows a free 30-day trial period. I have been using …
To export Italian products abroad it is important to not only find customers, agents or distributors. It is often necessary to identify and introduce oneself to companies that deal with design: mechanical, architectural firms or consultancy in general. These categories …
Selling abroad can be an important opportunity for a company that wants to grow but often the greatest difficulty is finding the right sales channel. Here are some tips how to attract a new distributor
The problem E-mails are a widely used tool to contact new clients. Especially today, forced to stay in our offices. Many clients ask me: how do you write an effective e-mail? What should it contain? What should the tone be? …
A few days ago, it was announced that the trade fair Drinktec in Munich – which was supposed to take place in September 2021 – was postponed for a year. It is a fair with an international flair that takes place every …
In 2021, I started working as a temporary export manager for two companies that produce machinery. It is a part-time assignment that I perform besides my normal consulting and training activities. With any new assignment the first step is, as …
The more time passes, the more I realize that training is also essential to my work. Especially in these times. These past few days I have prepared my next marketing lessons in Diskos and I was under the illusion of …