With our digital tools we not only offer the possibility of identifying the most attractive areas for the various types of products, but we also get to find the name and surname of potential customers
DIGITAL TOOLS FOR EXPORT: AN EXAMPLE
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Author Archives: Pier Paolo Galbusera
GENERATIVE ARTIFICIAL INTELLIGENCE: LET’S GET THE POINT
Chat GPT ChatGPT is the best-known Generative Artificial Intelligence (GAI) application, but it is not the only one. We have been talking about AI for many years, but the generative qualification is the novelty compared to the past. The AI …
EXPORT: 8 DIGITAL TOOLS TO MAKE IT GROW
EXPORTING WITH DIGITAL TOOLS What are the digital tools that can help us develop the exporting of our products? Claudia Zarabara and I talked about it on 7 Gold TelePadova, presenting our new book 8 Digital Tools for SMEs: A …
DIGITAL TRANSFORMATION IN SMEs
WHAT DOES IT MEAN Up to now I have dealt with the issue of digital as an export accelerator: 8 Digital Tools for SMEs: A Manual for Improving Export Strategies. But digital transformation (DT) should actually be company-wide. DT in …
EXPORTING DIGITALLY: THE NEW BOOK IS ONLINE
EIGHT DIGITAL TOOLS FOR SMEs 8 Digital Tools for SMEs: A Manual for Improving Export Strategies, published by EGEA as part of the new Bookmark series, is now available through the main online bookstores: Amazon, Feltrinelli, etc. The book was …
EXPORTING WITH DIGITAL TOOLS: MATCHPLAT EXPLORE
EXPORTING WITH DIGITAL TOOLS Digital tools are now fundamental elements in the export manager’s toolbox. In September, I published a guide on the subject on the Export Best Practice website. To these tools I have to add a new one. …
DIGITAL EXPORT: HOW TO PUT IT INTO PRACTICE
EXPORTING WITH DIGITAL TOOLS There is a lot of talk about developing the use of digital technology in all areas of a company. We have experienced this in several forms during the lockdown and this method has proved to be …
INFLATION AND MARKETS
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …
EXPORTING IN 7 STEPS: A METHOD THAT WORKS
EXPORTING IN 7 STEPS TURNS FOUR I described my method in the book Exporting in 7 Steps four years ago (Guerini & Associati publishing). I am a temporary export manager and consultant and I have successfully applied this method to …
EXPORTING WITH DIGITAL TOOLS: ARTIFICIAL INTELLIGENCE, THE METAVERSE AND MORE
OPPORTUNITIES ESPECIALLY FOR SMALL-MEDIUM ENTERPRISES What does it mean to do digital exports for a small to medium-sized business? What are the most useful digital tools for developing exports? With this post we conclude a topic I started in January …