In recent years, international markets have been shaken by many unexpected events. Especially a small and medium-sized company needs to have a complete picture using market researches
MARKET RESEARCH TO INCREASE EXPORTS
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Author Archives: Pier Paolo Galbusera
WHAT EVERY SELLER SHOULD KNOW
Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer
GOOD RESOLUTIONS FOR 2024
I am convinced that we absolutely need to have these physical meetings. We cannot think that everything can be solved with video calls or virtual fairs
A NEW RENAISSANCE FOR ITALIAN INDUSTRY
The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement
CONTRACTING MARKETS: WHAT TO DO
MARKET SCENARIO During the month of August 2023, data was released which confirms that many markets are contracting. Especially in Europe. Unioncamere del Veneto has published the data relating to the second quarter of 2023. After a stalemate at the …
E-COMMERCE: IS THE BOOM OVER?
E-COMMERCE IS ONE OF THE SALES CHANNELS Mister Spex, a leading German company in the sale of eyewear online – €210 million in 2022 (+8% on 2021) – has been growing steadily since it was founded in 2007. However, it …
DIGITAL TOOLS FOR EXPORT: AN EXAMPLE
With our digital tools we not only offer the possibility of identifying the most attractive areas for the various types of products, but we also get to find the name and surname of potential customers
GENERATIVE ARTIFICIAL INTELLIGENCE: LET’S GET THE POINT
Chat GPT ChatGPT is the best-known Generative Artificial Intelligence (GAI) application, but it is not the only one. We have been talking about AI for many years, but the generative qualification is the novelty compared to the past. The AI …
EXPORT: 8 DIGITAL TOOLS TO MAKE IT GROW
EXPORTING WITH DIGITAL TOOLS What are the digital tools that can help us develop the exporting of our products? Claudia Zarabara and I talked about it on 7 Gold TelePadova, presenting our new book 8 Digital Tools for SMEs: A …
DIGITAL TRANSFORMATION IN SMEs
WHAT DOES IT MEAN Up to now I have dealt with the issue of digital as an export accelerator: 8 Digital Tools for SMEs: A Manual for Improving Export Strategies. But digital transformation (DT) should actually be company-wide. DT in …