I’ve just returned from the HD Expo in Las Vegas, dedicated to what hotels, restaurants and anyone else in the hospitality industry may need. Wardrobes, floorings, bath and spa accessories, beds, electronic accessories, furniture fabrics, interior and exterior furniture, lighting, …
Author Archives: Pier Paolo Galbusera
SMALL-MEDIUM ENTERPRISES: THE ENGINE AND BRAKES OF DEVELOPMENT
Small-medium enterprises are the distinctive feature of our economy: The Italian economy is characterized by 4.4 million highly dynamic firms operating in a number of different industries. The vast majority are small and medium-sized enterprises (SMEs) … While the presence …
HOW TO CHOOSE THE INTERNATIONAL DISTRIBUTORS
I participated in the conference Partners for Growth organized by Niederdorf Italia; the theme was International Distributors. It was a meeting from which I took away some interesting ideas that I share with you here: When you are looking for …
EXPORTING: NOT JUST METHODS BUT RELATIONSHIPS, TOO
Over the last few years it has become fashionable to speak of exports. Books, courses, conferences, posts, etc. As co-author of the book Export Management I, too, addressed issues such as: the most common mistakes, the business plan, target markets …
PASSING THE TORCH TO THE NEXT GENERATION IN SMES WITH HIGH CONFLICT
A few days ago I attended a meeting of the members of Leading Network – an association of interim managers – on the theme of generational changes within SMEs. The question was whether our professionalism was enough to deal with …
SELLING YOUR OWN BRAND
I often encounter small to medium-sized enterprises – particularly in the fashion and furniture industries – which have performed well until about ten years ago but today are struggling to find their place in the market. That is, since the …
COMPETITORS: ENEMIES-FRIENDS
Confirming that a good, open mind is essential to have when tackling a new market, I’d like to share a story that recently happened to a company where I’m working as a part-time export sales manager. (We’re talking about a …
CULTURAL HERITAGE – MARKETING TOOL
Cultural heritage is the legacy of physical science, artifacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations. (Wikipedia) The more the years …