Returning from a few days in London, I had the chance to gather valuable information directly from local economic operators and visit some of the iconic locations of British commerce, from department stores to brand stores. Despite the overall economic …
Author Archives: Pier Paolo Galbusera
TURNING A TIME OF CRISIS INTO OPPORTUNITY: EXPANDING SME MARKETS
I was refueling at my usual gas station located in the heart of the Schio industrial area. The manager, with whom I have a certain rapport, told me that there is less traffic and many companies have added an extra …
FINDING SALES AGENT IN EUROPE: EFFECTIVE STRATEGIES
The European market still offers many opportunities for Italian companies looking to expand their international presence. Despite the stagnant European GDP, a large part of our export is directed here. Therefore, finding a sales agent in countries like Germany, France, …
UNDERSTANDING THE MARKET: LESSONS FROM MICHELE FERRERO
Discover the valuable lessons from Michele Ferrero on the importance of market research, deep consumer understanding, innovation, and employee care. Essential principles for SMEs to achieve success and sustainable growth
LET’S TAKE STOCK OF THE GERMAN MARKET
Analysis of Germany’s economic situation and the performance of Italian exports, highlighting challenges and opportunities for SMEs in key sectors.
Export Growth: A Format That Works
Learn how a 15-year export consultant uses a seven-step strategy enhanced with digital tools like Export Planning, Matchplat, and LinkedIn to help SMEs expand into international markets.
Poland: An attractive Market for Italian Entrepreneurs
This article delves into Poland’s economic landscape, focusing on demographic shifts, climate goals, and defense sector opportunities. It highlights the decreasing birth rates, aging population, and emerging business prospects stemming from Poland’s commitment to climate goals and defense spending. Italian entrepreneurs can capitalize on these opportunities by aligning their expertise with Poland’s evolving market dynamics.
SEARCHING FOR CLIENTS ABROAD IN 2024: TALK AT CONFINDUSTRIA VICENZA
“Searching for Clients Abroad in 2024” held at Confindustria Vicenza on February 27, 2024, with positive attendee. Author shared presentation highlights; slides available on Slideshare.
NAVIGATING THE GLOBAL MARKET IN 2024: WINNING STRATEGIES FOR SMEs
Explore the latest trends in the global market for 2024 and discover winning strategies tailored for SMEs. From digitalization to sustainability, learn how small and medium-sized enterprises can thrive internationally
14 YEARS OF EXPORT: MY COMMITMENT TO BUSINESSES
Join Pier Paolo Galbusera on his 14-year journey as he supports Italian SMEs in international expansion. Discover his roles as a consultant and interim export manager, his valuable skills, and how to get in touch for expert advice on exporting.